Hello everyone and welcome
to episode 2 of the Strong Words Podcast.
Today’s topic: Do you
really need to hire a copywriter?
Copywriters hear it all
the time, “Why should I hire someone to write my copy? I’m a good writer, I can
do it myself!” Or, “what’s the ROI, really?”
Well…with over a decade of
freelance copywriting experience I’m obviously a little biased, a copywriter, whether
part-time, full-time, or freelance, can save you time which equals money, boost
your brand, and be a valued member of your team, but there are times when
hiring a copywriter doesn’t make sense.
The main reason for NOT
hiring a copywriter is money.
Copywriters aren’t free.
If you’re launching a small business with limited staff (like a staff of 1) and
on a tight budget, writing your own copy or using vendor copy may be the only
options.
Or perhaps you’re still
experimenting with the voice and overall message of your company, setting
goals, and refining marketing strategies. You’ll need to find a steady
direction before handing the steering wheel over to an outside copy source. But
even then, a copywriter can help find your company voice, if you find the right
one.
So now let’s answer the
original question, “Why should you hire someone to write your copy?”
The answer is simple,
copywriters are paid professionals.
Just like any other
profession, say photography, graphic and web design, or even construction,
copywriting is a skilled trade with specific techniques.
For example, just because you feel confident
snapping selfies on your phone, doesn’t mean you’re qualified to shoot a
wedding, same principal, different industry.
Time= $$
Time is a major player
when considering a copywriter. Do you have the time to write all the product
descriptions, blog posts, social media updates, and weekly email blast? Chances
are good your time is better spent getting new clients. A copywriter can save you
time by crafting your copy for you.
We all know time equals money.
So how much is your time actually worth? Could it be better spent in other
areas of your company? Yeah. Thought so.
Either you’ve got a brand
or are building one. A copywriter is trained in the art of persuasive writing. They
can build on the existing voice of your company or ask the right questions to
help you discover that voice and then use it to speak to your target audience. Quality
copy can educate and inspire potential clients to follow a call to action.
It’s not magic. It’s
experience.
More than just writing quality
copy on deadline, a good copywriter gets to know your business so they can write
in your company voice and has valuable insight on the ins and outs of current
copy trends, how people digest online content, and what kind of copy generates the
precious return on investments we’re all looking for. Doesn’t matter if they’re
freelance or an actual hired employee, as professionals they will be a valued
member who brings their own knowledge and experience to the table.
Well that’s it for this
episode. I’m Laurie Brekke of Big Ink Writing Services. Thanks for listening to
the Strong Worlds Podcast.
